Ethical investment screening & value alignment
Case Study
Goodments: Ethical Investing Platform For The Next Generation
Goodments was created to help individuals invest according to environmental, social, and ethical values while still using modern investment tools. Logic Unit designed and developed a mobile-first fintech platform combining investment research, ESG screening, portfolio management, and financial insights.
The Challenge
Core Issues & Objectives
Traditional investment platforms focused mainly on financial performance and offered limited visibility into social and environmental impact. Goodments needed to make ESG data accessible, appeal to younger investors, improve financial literacy, and deliver an intuitive mobile experience.
The Solution
Platform Delivery & Implementation
Logic Unit collaborated with the founders to translate complex investment and ESG data into actionable mobile experiences for new and experienced investors.
Details
Key Features & Capabilities
Custom ESG company filters & indicators
Real-time portfolio management & order tracking
Interactive practice portfolio mode for beginners
Personalized ESG research & financial education tools
Real-time market data & price feeds integration
Automated alerts, push notifications, and daily insights
Results
Operational & Business Impact
Goodments made ethical investing more accessible, helped users align portfolios with personal values, and contributed to the company's acquisition by Douugh Ltd.
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