Self-service account creation & management
Case Study
Smart Salik: Digital Toll Management Platform
Dubai's Roads and Transport Authority needed a mobile platform to improve how motorists interact with the Salik electronic toll system. Logic Unit contributed to the Smart Salik mobile application, giving users real-time access to account balances, vehicle management, trip history, recharge services, and violation tracking.
Core Issues & Objectives
Users had limited account visibility, inconvenient balance checks, manual recharge processes, poor access to trip history, difficulty managing violations, and reliance on customer service channels.
Platform Delivery & Implementation
The mobile application centralized Salik account, vehicle, payment, toll activity, and notification workflows into one self-service experience. The technology utilizes iOS and Android applications, government systems integrations, secure payment gateways, real-time sync, OCR scan capabilities, and push notification services.
Key Features & Capabilities
Instant card and digital balance recharge
Multi-vehicle management & license plate updates
Detailed trip history log & toll logs
Toll violations tracking, notifications, & fine payments
Low-balance indicators and automated payment alerts
Operational & Business Impact
The application achieved over 1 million downloads, increased digital adoption, reduced customer service dependency, improved user satisfaction, and strengthened self-service capabilities.
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