Self-service account creation & management
Smart Salik: Digital Toll Management Platform
As part of Dubai's Smart City vision, the Roads and Transport Authority (RTA) sought to improve how motorists interact with the Salik electronic toll system. Logic Unit collaborated on the development of the Smart Salik mobile application, providing comprehensive toll account management, vehicle coordination, real-time recharge services, trip history, and violation management. The app transformed an administrative process into a convenient self-service mobile experience.
The Challenge
Core Issues & Objectives
Prior to the mobile application, Dubai motorists faced several challenges managing their toll accounts. Checking balances required calling phone hotlines or visiting physical kiosks, tag activation was manual and slow, and tracking crossings or toll violations was difficult, leading to unexpected fines. The RTA required a secure, high-concurrency mobile application capable of supporting millions of transactions per day, with real-time database synchronization.
The Solution
Platform Delivery & Implementation
Logic Unit contributed to the design and development of the Smart Salik mobile applications for iOS and Android. The platform integrates directly with government databases, allowing users to recharge balances securely using credit cards or online vouchers. Key modules include vehicle profile updates, optical character recognition (OCR) for tag scanning, interactive crossing history logs, and instant push notifications to alert drivers of low balances or violations.
Details
Key Features & Capabilities
Instant card and digital balance recharge
Multi-vehicle management & license plate updates
Detailed trip history log & toll logs
Toll violations tracking, notifications, & fine payments
Low-balance indicators and automated payment alerts
Results
Operational & Business Impact
The application achieved high digital adoption, surpassing 1 million downloads on mobile stores. By providing a convenient, 24/7 self-service channel, the RTA reduced customer service center visits, shortened call center queue times, and improved overall motorist satisfaction. The real-time notification system significantly lowered outstanding toll violations across the emirate.
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